Our creative team at Pet U has been working very hard over the last couple of months to expand Pet U as a brand, and to determine exactly what makes us so great and how we can promote that to our clients. A few weeks ago, we had a staff meeting to go over the changes, and one of the activities we did really hit a chord: If Pet U was a person, how would you describe him?
Well, here is what our marketing team came up with:
- 40 years old (i.e. old enough to be wise but young enough to be energetic)
- Professional, yet down to earth and approachable
- High standards and drive for results, but doesn’t take self too seriously
- Wisconsin native who stays true to Midwestern values - hard working and honest
- A trusted advisor to colleagues, family and friends
- Selective about products. Pays attention to detail and gets the best deal
- Flexible style - can operate comfortably within diverse groups
- Up and coming on the scene. Has earned some comforts but never satisfied with the status quo.
They did a wonderful job, as this describes us to a tee! So the next time someone asks you “just what is so great about that doggy daycare you’re always going on about?!” invite them to stop in and visit us in person and check out our blog to see all the fun their pup could be having too.
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